I never really experienced this whole thing of people following you, maybe leaving a random comment on a post, and then unfollowing you about 3 hours later until I started doing occasional it works posts. And I just...I'm so confused! How on earth is this a good strategy, and what are they trying to accomplish?
I'm not naive, I totally get that social media can be an effective marketing tool, and that gaining followers is a goal. You gain followers, you build a relationship, they buy your product because they like you, they believe in you, and they believe in your product. That makes sense, and that's fine. I've been on the consumer end of this relationship for podcasters I like, indie dyers, etsy shops, even some bigger brands, and it's pretty straightforward. Some of these accounts are purely for advertising and I don't expect anything from them other than pretty pictures, but some I do expect a little bit more personal interaction. Maybe not for them to follow me back, but to at least occasionally respond to a comment if I've left one or whatever. I just basically expect people to be straightforward. As I get older, I just don't have time for less.
Personally, I've been keeping an eye on my follower numbers just to make sure that I'm not losing people who might be turned off by too many it works posts. So maybe I do have a strategy, and it's called "not being annoying." The thing I've noticed most though is a rotation of accounts that are either about growing your social media, direct sales leads, or it works automatons who must be secondary accounts designed to be exclusively sales because there is NO evidence that there is an actual personality behind them....and they follow, unfollow, follow, unfollow....and it leaves me somewhere between befuddled and side eye. This kind of thing doesn't really affect my life in a real way...but I just don't get it! If I was going to try to gain or buy followers (I'm not), first, what would be the point, and second, why would I go to you to get them when your weird behavior has completely turned me off to YOU?
Increasing numbers just to increase them....that's just stupid. I prefer my relationships to be real, thanks! I'll continue to follow and friend people I like, people I find inspiring, products I find interesting, and I hope that others do the same.
EDIT to add that I've already had 2 follow/unfollows since writing this post 4 hours ago. I still don't get it.